This refined collection honors the quiet yet profound beauty of Atlas sheep wool in its most pure form.

The BLANCO rug is the rawest expression of Berber rugs.

Made entirely from natural wool, its only color is the soft, organic hue of the wool itself—free from design, dyes, or embellishments. This minimalist piece celebrates the beauty of Atlas mountain wool and the exceptional hand-knotting skill of its artisans.

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The ADRAR rug, named after the "mountains" it symbolises, draws inspiration from the lively Atlas landscape.

Its high-low design, achieved through a combination of shag and flat weave techniques, evokes the layered beauty of the Atlas terrain, where mountains rise upon mountains, filling the horizon endlessly.

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The CHEBKA rug resembles the very weaving motion used in its creation.

Inspired by the art of Berber rug making, this design captures the essence of this time-honoured craft. The plaid-inspired pattern is skillfully carved into the silky soft pile, creating textural highs and lows that give depth to its perfectly geometric composition.

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Reimagining a traditional motif that has been central to the enduring popularity of Berber rugs, gives us the ADAMAS rug.

The diamond motif, inspired by classic Beni Ourain designs, makes it a cornerstone of Berber design. It doesn’t get more classic—or more authentic—than this.

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Mirrored halves meet in the MIRAYA rug to reflect and honour the bond between the past and the future.

The symmetrical design is a testament to how two worlds can be clearly separated but never disconnected. The high-low design carved into silky soft wool creates not only a uniquely patterned but also a meaningful piece of cloud-like floor art.

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Ivory wool ripples across the high-low designed SAFF rug, creating a minimalistic anchor for any room in need of a neutral touch.

The elegant yet minimal design was crafted through a blend of different weaving techniques to create subtle layers of alternating textures and depth. The SAFF rug is a truly essential piece of floor art that promises to stand the test of time.

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A luxurious Barbary Wool cream-colored rug draped over a rustic clay wall with a palm tree and a blue sky in the background, blending natural textures and desert-inspired aesthetics.

Wool weaves together the story of a land’s ancient traditions and its enduring connection to the earth.

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